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Our Story

how it all began

The mission has always been to make meaningful, custom fine jewelry for the everyday.

We began with this idea inspired by goldsmiths, and their close relationships they had with their clients. From the beauty in how they worked with those clients to crafting custom gold necklaces, bracelets, rings and earrings for their loved ones.

Some pieces were heirlooms, some for everyday wear and all were meaningful. Each piece crafted with love and with an immense attention to detail.

We take the idea of traditional goldsmiths into the modern world by giving you the same high quality craftsmanship with the option of choosing your preferred quality metal, ethically sourced stone and scripted letters. Crafted in our workshop in America and to your door within two and a half weeks.

A one of a kind piece, for you and your one of a kind person.

We are your modern digital goldsmiths.

Our Philosophy


We believe that everyone deserves the personalized style traditionally limited to the personal jeweler experience.

Great Value

By creating each order as it comes in and eliminating the need for inventory, you get higher quality pieces at better prices.

True Transparency

We know the quality of each stone, and think you should too. All our materials are ethically sourced and made in the U.S.A.